The Worldwide Reggae Music and Entertainment Embassy is one many music Embassies of "The Worldwide Elite Embassy."  There is one Embassy for each popular music genre.  The Reggae Embassy has a separate registry for Reggae Fans to unite the Reggae communities globally. The Elite Embassy is also the proud founder of the Official Global Music Registry www.GlobalMusicRegistry.com for all music genres.

There are many issues that have been identified in all of the different music communities which need to be addressed.  The Reggae Embassy has been chosen to be the Premier Launch Genre of music due to a long list of issues that need immediate attention:

•    Reggae Music as a whole is not being recognized in the mainstream market as it should be.  The Reggae Embassy’s main mission is to establish the proper introduction of all genres of Reggae into the mainstream market.

•    The Mainstream market and music fans are not familiar with the culture of Reggae Music which is one of the main areas where the problem lies.

•    Established Reggae Icons of all fields of the genre are NOT getting the recognition they deserve for their talent nor contribution to the music industry since reggae is barely recognized in the mainstream.

•    Established Reggae Celebrities are not receiving the exposure that is necessary to earn the same level of money as other celebrities who are of other music and entertainment genres.  Therefore, many Reggae Celebrities are famous within the Reggae Communities worldwide but are struggling to make ends meet because they lack the revenue from the mainstream and sometimes their ONLY source of income is from bookings rather than record sales, mainstream air play, endorsements, etc.

•    Many established and up and coming celebrities of all fields within the Reggae Music Industry are having difficulty gaining and maintaining exposure for their music, art or talent not only in their own countries but also in the entire global reggae market.  There is a serious lack of opportunity of mainstream exposure which is evident.  

•    Many established Reggae Icons have expressed that their main issue is the lack of exposure due to the cost of promotions to gain the necessary exposure.  This is a huge obstacle which has stunted the growth of the entertainers, producers, personalities etc as well as Reggae music as a whole.  

•    There is an evident lack of professionalism in the Reggae Music Industry.  Instead of uniting in order uplift Reggae Music, many artists are more concerned with who is the best rather than message and mission behind the music.  WE NEED TO UNITE IMMEDIATELY.  There still is a lot more to lose.